AI Automation & Software Studio - Pretoria, South Africa
Black Badge is a team of AI developers and software engineers. We design, build and deploy SaaS platforms, AI agents and workflow automations that remove the manual work quietly eating your team’s hours.
100+
Builds shipped
4
Countries served
10+
Industries
24/7
Systems running
Trusted by teams across four countries
Services
We’re not here to make you look good. We’re here to make you work less, convert more and scale faster.
Full product builds - multi-tenant platforms, ERPs, client portals and internal tools. Designed, engineered, deployed and kept running in production: cloud infrastructure, databases, auth, CI/CD and monitoring included.
AI agents that talk like humans and work like machines. WhatsApp sales and support agents, voice receptionists and internal assistants that answer questions, take bookings and update your systems - 24/7, in multiple languages.
The repetitive coordination work - quotes, follow-ups, dispatch, reporting, document generation - turned into hands-free systems. Your team stops doing the busywork; the pipeline runs itself and alerts you when it needs a human.
Websites built to convert, not just sit there. Persuasive UX that guides visitors toward action, backed by analytics so you know exactly what's working - for professional services, logistics, retail and tech companies.
Selected work
Client names withheld - the work speaks for itself.
Quote-to-invoice pipeline, automated shipping documents, Google Drive filing, WhatsApp status updates for clients and an AI assistant staff can query over chat. Coordination work that took mornings now runs itself.
An AI tutor that teaches, quizzes and rewards learners with retail vouchers - delivered entirely over WhatsApp, with a custom voucher-issuing integration into a major retailer's systems.
CV pipeline that ingests, parses and scores thousands of applications with AI, with structured search and shortlist exports for hiring teams. Weeks of screening reduced to minutes.
Cold-calling pipeline wiring dialer, CRM and enrichment tools together - automated lead routing, AI call scoring from audio, follow-up sequences and a self-auditing health check that keeps the data clean.
Two-way sync between an operations ERP and a driver-facing field app - trip statuses, job cards and documents flowing automatically between office and fleet, with scheduled ops reports over email and WhatsApp.
Conversion-focused sites for attorneys, telecoms, POS providers, foundations and retail brands - clean builds with booking flows, lead capture and analytics baked in.
Our own software
Loop is our own project tracking and client portal software - built by us, used on every engagement. Clients log in and see milestones, documents, approvals and progress in real time. No “quick status call” needed.
We use our own tools before we ask you to trust them.
Project
Ops Automation Build
12
Docs shared
4
Approvals
6 wks
To launch
Global reach
South Africa
Home base - Pretoria
Zambia
Logistics & enterprise
United Arab Emirates
Trade & services
United States
Sales automation
Testimonials
What the people running these systems say about working with us.
Operations Director, freight & logistics
“Quoting used to take my team a full morning. Now the documents generate themselves and clients get WhatsApp updates before they even think to ask.”
Founder, home improvement
“I stopped chasing leads and started choosing jobs. The follow-up system Black Badge built books more work than my old admin ever did.”
Managing Partner, law firm
“We had no digital presence at all. Within weeks we had a site that brings in consultation requests every single week.”
Head of Talent, corporate group
“Thousands of CVs screened and scored in minutes. What used to take my team three weeks now happens before lunch.”
Programme Lead, education non-profit
“Our learners study and earn rewards entirely over WhatsApp. The team understood the mission and shipped fast - and kept shipping after launch.”
Sales Director, B2B services
“The pipeline audits itself. If a call isn't logged or a follow-up is missed, the system catches it before I do. That's the part I didn't expect.”
Academy
Build Agentic is our free community where our team teaches the AI skills we use commercially every day. Over 86 students have learned with us across 2025-2026, building real projects alongside people doing the same.
What you’ll learn
Free to join. We onboard every member personally, one email is all it takes.
Who we are
Black Badge sits between an engineering team and an automation partner. We’ve shipped ERPs for freight companies, AI tutors for education platforms, recruitment engines for corporate groups and sales pipelines for teams in the US - and we run every one of them in production, not just at handover.
Most agencies can either build the tech or understand the business. We do both - because we’ve run businesses, not just built for them.
Insights
Newsletter
Practical notes on AI, automation and building leverage, written for operators, not researchers. No hype, no spam, unsubscribe any time.
Contact
Tell us what’s eating your team’s hours. We’ll tell you what a system to remove it looks like - and what it costs.
